Thoughtful articles on web design, development and digital growth.
Most business owners either never open their analytics or drown in it. These five numbers take ten minutes a month and tell you whether your website is actually doing its job.
Read articleGPTBot, ClaudeBot, Google-Extended, PerplexityBot. AI companies now have their own crawlers, and you can choose which ones get in. A plain-English guide to the trade-offs and how to set it up.
Read articleClients now ask for "some AI" in almost every web app brief. Here's how we decide which AI features are worth building, what they cost to run, and the mistakes we've learned to avoid.
Read articleAI image tools can produce a hero image in seconds. They can also produce extra fingers, fake-looking offices and awkward legal questions. Our rules for when AI images help and when real photos still win.
Read articleA small text file called llms.txt keeps coming up in client calls. What it is, what it actually does today, and whether it's worth the twenty minutes it takes to add.
Read articleThe tiny responses a website gives when you hover, tap or submit something shape how trustworthy it feels. Here's how we use microinteractions thoughtfully, without slowing sites down or annoying anyone.
Read articleAI assistants can now browse websites, compare options and even fill in forms on a person's behalf. That changes what "user-friendly" means. Here's how we're preparing client sites for agent traffic.
Read articleEvery business owner says they have backups. Far fewer have ever tested restoring one. Here's what a proper backup setup looks like, and the questions to ask your developer or host today.
Read articleThose widgets that promise "instant accessibility compliance" with one line of code are tempting. Unfortunately, they don't deliver what they promise, and sometimes make things worse. Here's what to do instead.
Read articleFrom a fresh website to a full SaaS platform, we can help you plan, build and grow it.
