Thoughtful articles on web design, development and digital growth.
Sending paid traffic to your homepage is one of the most expensive mistakes in digital marketing. Here's how we structure landing pages for Google and Meta ad campaigns, and what testing has taught us.
Read articleHundreds of millions of Indians prefer to browse in their own language. A multilingual website can open up new customers, but only if it's done properly. Here's what we've learned building them.
Read articleHosting is easy to overpay for and even easier to underpay for. Here's how we match clients to the right type of hosting, with honest pros and cons and rough Indian pricing.
Read articleChrome's Speculation Rules API lets the browser prefetch or even pre-render the next page before a visitor clicks. Done carefully, navigation feels almost instant. Here's how we use it.
Read articleAI coding tools have gone from autocomplete to agents that write whole features. We've used them across real projects for over a year. Here's where they save time, where they cost time, and our rules.
Read articleEvery January brings a flood of "design trends" lists. Most are about looks that will date quickly. These are the shifts we think will still make sense in a few years.
Read articlePeople now ask ChatGPT, Gemini and Perplexity questions they used to type into Google. Getting mentioned in those answers is becoming its own discipline. Here's what actually seems to work.
Read articleMost hacked websites aren't targeted by skilled attackers. They're picked off by automated bots looking for old software and weak passwords. Here are real patterns from sites we've cleaned up.
Read articleAnother year, another batch of launches, rescues and redesigns. These are the lessons that kept coming up, the mistakes we won't repeat, and what we'll do differently next year.
Read articleFrom a fresh website to a full SaaS platform, we can help you plan, build and grow it.
